Gorgeous Grooms — Brand Card (FRESH build)

Mobile dog grooming · based Unit 1/2 Douglas Parade, Yarra Junction VIC 3797 (Yarra Valley / Warburton corridor) · 0438 708 607 · no email, no website · 5.0★ from 5 Google reviews · the van comes to you

Generated hero frame

Hero: red cocker spaniel on the purple grooming table inside the mobile van

“The Open Door” the result on the purple table, inside the real van.

maps-photo-04 (the van fit-out) + maps-photo-03 (their red cocker). The frame reproduces their actual bath tub, purple hydraulic table, overhead water tank, dryer hose and checker-plate floor.

The Van — verified (the distinctness seed)

A genuine purpose-fitted rig, not a home salon: white fibreglass bath, purple hydraulic scissor-lift table, overhead stainless water tank + plumbing, coiled high-velocity dryer hose, checker-plate floor. The van-at-your-kerb is the whole product — and nothing any other groomer in the batch can use.

Colour — sampled, not invented

Purple#7A4FB0 · table/tub/mats

Deep purple#5A3A86

Steel#8C949E · van walls

Garden green#5E7D4F · afters

BG#F4F2F6

Fraunces (warm high-contrast serif) for display + Outfit for body/UI. Argued from register — warm + practical — since no logo font is discoverable. pending the client's real logo.

Facts & sources

Base: Unit 1/2 Douglas Parade, Yarra Junction VIC 3797 (Plus Code 6J8F+94) — mobile service.
Serves (inferred): Yarra Junction, Gladysdale, Wesburn, Warburton, Launching Place, Woori Yallock.
Phone: 0438 708 607 (call/SMS only)
Hours: Google lists Mon–Sat 10am–9pm — likely “contactable”, present as by appointment.
Rating: 5.0 from 5 reviews (text not public).
Services (photo-evidenced): in-van bath & blow-dry, full clip, tidy & de-matting — all “call to confirm”, no prices published.
Booking: phone/SMS only — no online booking exists.

Creative brief

Who: Yarra Valley owners on acreage/leafy blocks with a big or anxious dog and no easy salon run.
Feel in 5s: RELIEF — “oh good, they come here.”
Distinctive asset: the van — a real purple-and-stainless mobile rig at your kerb.
Lazy version (banned): stock doodle-on-cushion hero, invented prices, fake “Book online”.
Signature moment: “The Open Door” — hero from inside the van; purple table + checker-plate recur as a hydraulic-lift stat reveal and footer band.

Concept vs the batch's committed heroes

First and only in-vehicle hero, first purple palette, first “interior looking out” composition. Differs structurally from every committed hero: not the black-backdrop goldendoodle, not the lit sage oval table, not the dark-table amber-bokeh cavoodle, not the stainless-tub suds cap, not the aqua-tile wall. Uses a red cocker (not the apricot doodle) with a radically different setting.